This is first installment in our mini-series on LinkedIn best practices for HR leaders. To kick things off, we’re digging into how to become a thought leader on the platform.

Before we tackle the how, let’s start with the why. Putting yourself out there on LinkedIn can be a boon for your employer as well as for your own career. Some 61% of executives say thought leadership can be more effective than more traditional marketing at conveying an organization’s value, according to LinkedIn and Edelman’s 2022 B2B Thought Leadership Impact Report, which surveyed more than 3,400 executives on LinkedIn across six countries.

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