strategy


Book Briefing

'A New Way to Think' by Roger L. Martin:

The new book by Rotman business school's former dean provides examples of how cultural change is best pursued indirectly, through day-to-day shifts rather than top-down decrees.

'A New Way to Think' by Roger L. Martin:

Book Briefing

'Winning on Purpose' by Fred Reichheld: A manifesto for customer capitalism

The creator of the Net Promoter Score makes a clear and passionate argument for companies focusing singularly on making the lives of their customers better.

'Winning on Purpose' by Fred Reichheld: A manifesto for customer capitalism