Book Briefing
'A New Way to Think' by Roger L. Martin:
The new book by Rotman business school's former dean provides examples of how cultural change is best pursued indirectly, through day-to-day shifts rather than top-down decrees.
The new book by Rotman business school's former dean provides examples of how cultural change is best pursued indirectly, through day-to-day shifts rather than top-down decrees.
The creator of the Net Promoter Score makes a clear and passionate argument for companies focusing singularly on making the lives of their customers better.
